_Michael Jackson’s image will be used to front a new advertising campaign for Pepsi. The soft drinks firm has agreed a deal with the singer’s estate to use his image in a new global marketing push.
Consumers in the US and China will be the first to see the campaign. It will be pushed out in varying forms to around 25 countries throughout the year.
The initial push, supplemented by a TV advertisement will see the company release collectable blue cans bearing an image of the late King of Pop.
Customers will be able to scan codes on the cans with their phones to download remixed tracks from Jakcson’s album “Bad”, which celebrates its 25th anniversary this year.
It will be the 25th anniversary of Michael Jackson's album BAD this year and campaigns to commemorate the event will be coming soon.
Hold My Hand single cd is available now.
Track Listing
1. Hold My Hand (Album Version)
2. Hold My Hand (Vocal & Orchestra)
3. Hold My Hand (Alternate Mix)
4. Hold My Hand (Instrumental)
The new Michael Jackson album "Michael" is out now at all stores
The
Michael Jackson estate has entered a licensing deal that will create an online virtual world (Planet Michael) devoted to Michael's music and concerns. It is being developed to open late 2011, and will combine features of a massively multiplayer online game and social network.
Fans can start to sign up to Planet Michael at the following link
http://www.planetmichael.com/. For more information, refer to the 'Frequently Asked Questions' on the site.
Here is a fan-made video on Planet Michael :-)